SIP is a pioneering performance consultancy that specialises in helping elite athletes, business executives and senior service personnel perform at an optimal level.
We achieve this by equipping people with the tools to advance using a unique system we developed for elite athletes. This system has proven to be up to 10 x more effective than conventional 'leadership' or 'management' training used by businesses around the world today.
To find out if our programmes are right for you and/or your team, refer to the programmes link above or call us for further information.
Our Vision
Our vision is to be the performance specialist of choice to Australasia’s leading performers.
Our Mission
Our Mission is to enable our clients to achieve superior results through superior human performance
Click here for a short Powerpoint about our work.
About Craig
Craig Steel is the principal of SIP and our head performance specialist.
Over the past decade Craig has carved out a position as one of Australasia’s leading experts in the field of human performance.
Today our carefully constructed programmes are considered by many to be at the forefront of the international performance improvement industry.
Our Clients
Our clients include world class athletes and coaches, commercial organisations employing as few as 20 people through to large multinational corporations and national service institutions such as the New Zealand Police.
The one common factor our clients share is their commitment to build world leading performers.
Craig Steel is by far the most thought provoking presenter I have ever listened to. When he speaks his words resonate a depth of understanding that is instantly recognised. He not only provides the wisdom but gives you the 'how'. Craig has a presence and knowing that is rare. His message was both inspiring and exciting in its simplicity and I would recommend it to anyone who wants to excel.
Craig's impact on our business has been invaluable. Our sales are at an all time high and our profitability the best it has been in years. I highly recommend any organisation seriously committed to developing the performance of their people take the time to speak with Craig.
Craig Steel's programmes are not for the faint hearted. They are not designed to help enthusiastic amateurs improve. These are world-class programmes designed for companies who are serious about performance become true international champions.
Completing this programme will make a permanent change to the way I perform.
Craig's coaching ability and depth of understanding allowed us to achieve the 'almost impossible'. A major culture change has occurred within our company.
I used Craig's performance improvement process in order to further myself as an international athlete. During that time his principles enabled me to improve my mental attitude (and understanding) tremendously, while my results improved dramatically.
The result we achieved from the two day strategic planning process Craig Steel ran for our Executive team was remarkable.
Craig's programme was immensely valuable and will return us significant long term benefits.
Completing this programme has definitely given us a competitive edge. There is no doubt the programme will pay for itself over and over again as a result of the improvements we make. We certainly recommend it.
Craig's understanding of performance is impressive. This understanding serves him extremely well as a performance advisor for myself and my leadership team
As a top level coach for the past 20 years I have not worked with anyone, sports psychologist or other, who has had the effect on athletes that Craig has had.
Exceptional - every motivated business leader should do it.
Thoroughly enjoyed it - an invaluable, and life changing experience.
This is without question the best leadership course I have ever come across.
Craig Steel's Strategic Performance Template is an extremely effective process while simultaneously being very straightforward to execute. It has provided us with an efficient way to connect the dots between our long term strategic vision and our short term goals, thus allowing us to clearly communicate our priorities and motivations to our team.
Having Craig engaged in our business has been transformational - not just for my team and business performance, but in delivering the kind of capability shift in individuals that is fundamental in today's increasingly competitive environment. His insights and tools offer profound opportunity for change.
Craig.s performance improvement programmes have been of immense value for our people whom we recognise as the ultimate foundation and drivers of our business.
Working with Craig on an on-going basis provides me with the additional performance tools necessary to succeed.
This is without question the best performance training programme I have ever encountered.
The programme was fantastic. I take my hat off to our management team for putting us through it. I think it is the best thing they have ever done.
The potential for Craig Steel's process to improve an organisations performance is staggering.
Succeeding at the highest level in sport requires more than just physical ability; athletes have to be equally as strong mentally. Craig's extraordinary insight and understanding of performance makes this process achievable.
I consider myself extremely fortunate as an elite member of the national swimming team to have had access to someone of Craig Steel's calibre while living and training in New Zealand.
The two day Sales Manager programme we completed with Craig Steel was in my opinion (after twenty two years in real estate), the most thought provoking and inspiring I have attended. The wisdom, knowledge and 'know-how' is something that will affect all facets of my life. If you have a desire to succeed in sales, this programme is a must.
Craig challenged our perceptions of what is, or could, hold back our performance. The simplicity, relevance and empowerment of the tools he gave us exceeded our expectations.
Since completing Craig's programme four months ago we have achieved the best sales results in our ten-year history. We exceeded our quarterly sales target by 407% and improved our nationwide standing from tenth position to first
The potential for Craig Steel's work in the business world is enormous
Of all the training tools I have ever used, Pro-Sport has had the biggest impact on my performance by far. I consider Craig to have been a key factor in my success this season.
Craig Steel's work is an essential point of difference to how our company does business.
Unlike most management training programmes I have seen, Craig's process deals with the real issues that inhibit performance.
Completing Craig Steel's performance improvement programme has definitely lifted our performance. We have tripled our historical growth rate in the past year.
Craig's process has given me an exceptional set of tools that enable me to deliver on my potential. The impact these tools have had on my performance is phenomenal
You have created a product others in the leadership training and development arena either can't or won't attempt to enter ... immensely valuable.
Working with Craig has been outstandingly beneficial for myself and my business. Craig's skills within sport are totally transferable to business where leadership, responsibility and focus are prime requirements
Improving the performance capability of our leaders has been a key strategic driver for us in recent years. Craig's unique process and obvious ability have proven such an effective combination, we have made it our primary leadership development tool.
Craig's process has shown us how to think differently. The performance results we have achieved are both impressive and permanent.
Completing Craig Steel's Strategic Performance Template enabled our partnership to identify and align around a unified strategy as well as providing a mechanism to successfully communicate and implement that strategy: this process has helped us generate a real change in focus as we move towards a high performance culture.
We completed Craig Steel's Strategic Performance Template under his guidance and achieved a fantastic outcome. The simplicity and clarity of his template enabled us to gain rapid alignment around a coherent strategy and goal set.
Craig's programme is brilliant and offers an incredible insight into the secrets of human performance.
Pro-Sport is the most logical and powerful mental training programme I have ever seen. The impact it has had on my top students is dramatic. I highly recommend coaches use Craig's programme to prepare their elite athletes for competition.
Even though we have a lot of talented people here, Craig has helped us to be better than we would otherwise. People are a lot closer to the business, a lot more focused. We've had more than tenfold worth of benefit out of him.
Over the past 8 years in real estate, I have made a conscious decision to attend as much training as possible. The two day compact programme I attended with Craig Steel was by far the best training course I have ever experienced. If you want to progress with a career in sales, attend this programme.
Craig Steel is the best kept secret in New Zealand business.
Craig Steel's performance improvement programmes are profound as they address the very essence of human performance
Working with Craig was an instrumental factor in my return to form.